America Built Great Things
From the factories that powered generations to the innovators who changed the world, America has always been built by creators, builders, workers, and visionaries.
Our strength was never just our economy. It was our ability to imagine, invent, manufacture, and create opportunities that transformed lives and communities.
That spirit still exists.
And we believe it can rise again.
We Innovate
We Manufacture
We Create Jobs
We Strengthen Communities
What We've Lost
For decades, communities across America have felt the effects of manufacturing decline, outsourcing, and disappearing local opportunity.
Factories closed. Skilled jobs vanished. Small towns struggled. Entire generations grew disconnected from the industries that once helped build the American middle class.
But decline does not have to define the future.
We believe America can rebuild stronger, smarter, and more united than before.
5 Million+
Manufacturing jobs lost since 2000
$948 Billion
U.S. Trade Deficit in Goods (2023)
40%
Of Manufacturers Report Workforce Shortages
0.7%
Average Annual Manufacturing GDP Growth (last 10yrs)
Sources: BLS, U.S. Census Bureau, BEA, NAM
WHERE IT BEGAN
A Vision That Started More Than 30 Years Ago
In the early 1990s, long before conversations around outsourcing, supply chains, and domestic manufacturing became part of the national spotlight, Carmita Larson launched a grassroots initiative called D.DAY American Made.
Armed with little more than determination, a word processor, and a belief in America’s future, she began writing letters to major American companies, political leaders, and organizations across the country. Her message was simple: support American industry, strengthen local communities, and protect opportunities for future generations.
Though the original campaign eventually faded after life took an unexpected turn, the vision behind it never disappeared.
Today, Make American Made Inc. carries that mission forward for a new generation — inspired by the same belief that America’s future is strongest when innovation, opportunity, education, and community are built together here at home.
OUR MISSION TODAY
Make American Made
Make American Made Inc. is a nonprofit initiative dedicated to rebuilding pride in American industry, inspiring future generations, and strengthening the communities that help drive our nation forward.
We believe the future of America depends not only on innovation, but on reconnecting people to purpose, craftsmanship, opportunity, and the spirit of building something greater together.
Through education, storytelling, partnerships, awareness campaigns, and community initiatives, we aim to inspire a renewed appreciation for the people, industries, and ideas that continue shaping America’s future.
Inspire Pride
Celebrate the builders, creators, workers, educators, and innovators who help move America forward every day.
Strengthen Industry
Support conversations, partnerships, and initiatives that encourage long-term domestic growth, resilience, and innovation.
Educate & Empower
Help inspire young people to explore careers, creativity, skilled trades, innovation, entrepreneurship, and manufacturing.
Build Community
Connect schools, families, businesses, creators, and organizations around a shared vision for a stronger future.
AREAS OF FOCUS
Our mission extends across education, industry, community development, innovation, and cultural renewal. We believe rebuilding America requires more than economics alone. It requires inspiration, participation, and long-term investment in people and communities.
American Manufacturing
Education & Youth
Small Business Support
Workforce Development
Innovation & Technology
Community Partnerships
Economic Strength
American Pride & Culture
OUR FLAGSHIP INITIATIVE
American Roxie
Through books, educational storytelling, creative media, and classroom-focused initiatives, American Roxie introduces children to the people, industries, values, and ideas that help shape America.
Roxie was created to inspire curiosity, imagination, gratitude, pride, and a deeper connection to the communities and workers who help build the world around us.
By helping young minds see possibility in innovation, creativity, manufacturing, and service, we hope to inspire the next generation of American dreamers and problem-solvers.
BUILDING THE FUTURE
What's Ahead
We are building long-term initiatives focused on education, awareness, workforce inspiration, storytelling, partnerships, and community engagement.
Our vision is not limited to one campaign or one generation. We aim to create lasting impact through programs and collaborations that inspire people to believe in America’s future again.
Classroom & School Programs
Manufacturing Awareness Campaigns
Scholarships & Youth Initiatives
Business & Industry Partnerships
Community Events & Celebrations
Educational Resources & Publications
THE PEOPLE BEHIND THE MISSION
Carmita Larson
Founder & Original Visionary
Carmita saw the warning signs of manufacturing decline decades ago and launched the original D.DAY American Made campaign in the early 1990s, inspiring the vision behind Make American Made Inc.
Monica Zapata
Board Member
Monica Zapata brings decades of educational experience through her work within the Livingston, New Jersey school district, along with a strong passion for community, youth development, and educational outreach initiatives.
Diana Ydrovo
Board Member
Diana Ydrovo brings decades of experience in civil engineering and infrastructure design, along with a deep appreciation for service, community, and building a stronger future for the next generation.
Adrian Gallo
Creative & Strategic Director
Adrian helps lead the organization’s creative vision, strategy, branding, and educational initiatives, focused on inspiring pride, strengthening communities, and connecting future generations to American opportunity and innovation.
BUILDING THE FUTURE
Join the Movement
Together, we can help inspire a stronger future built on innovation, opportunity, community, and American pride. Whether through partnerships, education, storytelling, volunteering, or advocacy, every contribution helps move the mission forward.
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